‘Greater Good’ project to find out what motivates younger people to give About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 15 September 2010 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Alan Clayton is to chair a new project which will be looking at what motivates younger people to give to charity. The project, under the auspices of the Institute of Fundraising, has the working title ‘The Greater Good’.“Emotions are driven by values and it is emotions that make people give,” said Clayton. “What makes people happy has changed, but it has been proven that there is a correlation between happiness and giving. There is no reason why young people should respond to direct mail in the same way their grandmothers did, so we need to find out what it is that makes young people happy and therefore what motivates them to give.”The first stage of the project will be to undertake a feasibility study to see what work is needed. Following this a Think Tank will be formed, followed by detailed research into economic, political, commercial, social and psychological aspects of how giving motivations have changed and what will be the trigger for younger people to respond to fundraising asks.Clayton said the research is scheduled to take several months, but that he aimed to have a paper ready for release at the 2011 National Convention. 24 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Institute of Fundraising Research / statistics
Harvard Law School Professor William Alford ’77 was a participant and panelist at major events on the political and legal future of China, held recently at the Brookings Institution in Washington, D.C., the Carter Center in Atlanta, Georgia, and the Fairbank Center at Harvard.On Nov. 28, Alford spoke on a panel titled “Rule of Law in China: Prospects and Challenges” at the Brookings Institution along with Jerome Cohen, professor at New York University School of Law, and Paul Gewirtz, professor at Yale Law School. Jon Huntsman, former U.S. ambassador to China, moderated.Watch video of the panel on C-SPAN.orgIn October, Alford participated on a panel titled “What’s Next for China?” at the Carter Center in Atlanta, Ga., along with Joseph Fewsmith, professor of international relations and political science at Boston University, and Yawei Lui, Carter Center vice president for peace programs. And on Nov. 30, Alford delivered a talk titled “How Law Doesn’t and Does Matter” at a major international conference, Chinese Politics Past and Present: The 18th Party Congress, held to mark the retirement of Roderick MacFarquhar, Leroy Williams Professor of History and Government at Harvard.Read more about the panels and view footage on the Harvard Law School website.