Popular on-demand transportation service Lyft partnered with The University of Alabama to introduce a discounted rate for students, faculty and staff who use the app around campus.Lyft has used this program in other areas of the country, including partnering with breweries and wineries in Georgia and Maryland and offering free rides to Texas residents this past Labor Day. The initiative is to decrease drunk driving risks and give people an incentive for choosing to get home safely.Students, faculty and staff can use the code “UASGA” on the app, under the “Promos” section. This allows them to receive 15 percent off rides around campus, from Jack Warner Parkway to Hargrove Road. The radius also includes most of downtown Tuscaloosa to as far as Helen Keller Road.As an additional promotion, by enrolling in The University of Alabama’s Ride Smart program, users can receive an extra 10 percent off rides if they request a ride between 9 p.m. and 3 a.m. This is a conditional offer that is not valid on home football game days.Lyft has taken other precautionary measures to increase safety when using the app. In 2015, Lyft introduced a feature that, while on a ride, users can choose “Send ETA” to a contact from the Lyft app to tell a friend or family member when they are expected to arrive.While the University currently employs the 348-RIDE system, which is free and runs from 9 p.m. to 7 a.m., the system operates on a smaller radius that Lyft’s program, can often get bogged down during peak travel hours and can leave users waiting almost an hour for rides. With Lyft joining the after-hours transportation scene, SGA president Price McGiffert said Lyft can hopefully be a catalyst for getting people home safely and efficiently.“I am excited to partner with Lyft to offer The University of Alabama an affordable way to get around,” McGiffert said in a press release. “We’ve had the whole team of UA leaders getting involved. Our partnership with Lyft is going to make a big difference with our students and create another easy way to access transportation.”Chris D’Esposito, UA’s director of Transportation Services, said he is happy to add Lyft to the available services that focus on safety and convenience for the UA population.“We want to provide University of Alabama students with transportation options that will suit all their needs, and Lyft is another tool in that toolbox,” D’Esposito said in a press release. “It’s a seamless way for our students to access the downtown and surrounding communities while complementing our existing transportation options.”Lyft general manager Jake Darby said he is excited about the partnership and is proud to help provide “access to convenient and affordable transportation.”“Whether students need a ride to class early in the morning or a reliable ride home late at night, Lyft ensures students can get around campus with ease at any time, day or night.” Darby said in a press release.The promotion officially begins today. To read more about how the promotion works and to see frequently asked questions, click here.