A leading estate agency trade association representing 30 businesses in the East of England has claimed that Purplebricks failed in the US because, like the UK, vendors and landlords pay agents for expertise, and online and hybrid agents struggle to provide that when charging low, fixed fees.Nick Taylor (pictured, above), chairman of the Norwich & District Association of Estate Agents, claims Purplebricks and its imitators within the online market ‘have failed’ because they are unable to offer the expertise vendors want when deciding on who to instruct.“When selling one’s biggest financial asset, most sellers want to employ a fair degree of expertise and the truth is that £899 doesn’t buy much expertise,” he says, referring to Purplebricks’ current fixed fee for its service.Martyn Baum (left), who runs seven-branch Norfolk estate agency Arnolds-Keys, claims online and hybrid agencies have struggled because they only concentrate on a small section of the house buying and selling process, namely the online marketing.“People need help and guidance when selling what for most is their largest asset,” he says. “The hard work really begins once an offer has been agreed between a seller and buyer.“Many online agents just do not offer this service. The issues that Purplebricks are experiencing come down to the missing parts of estate agency that they just don’t cover rather than the ones they do.”But Baum also admits that online agents have helped introduce better ‘disruption’ technology and digital customer communication software into the industry.Nick Taylor is also MD of independent estate agency Hadley Taylor. Read more about estate agents in Norwich.Norwich & District Association of Estate Agents Purplebricks hybrid estate agents Nick Taylor Norwich July 8, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Purplebricks problems: ‘£899 doesn’t buy much expertise and most vendors know that’ previous nextAgencies & PeoplePurplebricks problems: ‘£899 doesn’t buy much expertise and most vendors know that’Regional estate agency association piles into hybrid agency, blaming its US withdrawal last week on basic failing within its service offering.Nigel Lewis8th July 201906,863 Views
In addition to the cultural and artistic program for 2020, the presentation and discussions highlighted the heritage of the project, which remains a lasting value in cultural facilities that are being renovated and built in Rijeka, but also in encouraged activities of citizens who are strongly involved in the project. In several ways, among other things through a rich training program, the Rijeka 2020 team points out. Namely, the European Commission wants to influence the integration of culture into the long-term development of cities with the European Capital of Culture project. Director of the company Rijeka 2020, established for the implementation of the European Capital of Culture project, Emina Visnic points out that the Melina Mercouri Award is a great and important financial confirmation that the project is being successfully managed and developed. “This award is a symbolic confirmation that Rijeka is and that Croatia is in line with European cultural values, that we carry and transmit the values of the European cultural circle, that we write new messages for the future in this project and that we truly belong to it as European citizens.”Visnic pointed out. With these values, the project of the European Capital of Culture was founded, which connects European citizens and raises awareness of the fact of common belonging to the European cultural circle. This is a valuable financial award, which also carries a message of success in the work done so far on the development of the project “Rijeka 2020 – European Capital of Culture”. This award for Rijeka means that it has met all the highly set criteria by the expert panel and that by seriously managing the project by the year of holding the ECOC title, it has achieved all the tasks set before it. The decision to award the prize worth 1,5 million euros was made in Galway after the meeting and the third monitoring of the implementation of the project “Rijeka 2020 – European Capital of Culture”. The Melina Mercouri Award, named after the Greek Minister of Culture who is considered the most deserving for founding the European Capital of Culture project, was won by Rijeka on the recommendation of an expert panel of the European Commission assessing the seriousness and success of the project. Source / photo: City of Rijeka; Rijeka 2020; Pixabay Melina Mercouri, back in 1985, advocated for better mutual knowledge of European citizens, for exchange and conversations about culture. Understanding Europe as a place of a common cultural past, but also a future, she argued that the whole of Europe should be united and that culture carries the strongest potential for peace.