Understanding key metrics vital to healthy credit card portfolio

first_imgAlthough a credit card portfolio can be a financial institution’s (FI’s) most lucrative asset, generating up to 25 percent of an FI’s net income, it is often overlooked. Community FIs can easily slip into a status quo position when it comes to running what could otherwise be a huge earning asset.In my recently released white paper, “Getting the Most Out of Your Credit Card Program,” I explain how even small tweaks to a credit card portfolio can produce big results.Below is an excerpt from the white paper.“An important first step to producing big results is to gain an understanding of goal metrics for a profitable portfolio. This serves as a basis for monitoring the success of your own accounts as compared to industry averages and best practices. What follows are a few guidelines for helping you gauge how your portfolio is performing today. continue reading » 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more