Purplebricks problems: ‘£899 doesn’t buy much expertise and most vendors know that’

first_imgA leading estate agency trade association representing 30 businesses in the East of England has claimed that Purplebricks failed in the US because, like the UK, vendors and landlords pay agents for expertise, and online and hybrid agents struggle to provide that when charging low, fixed fees.Nick Taylor (pictured, above), chairman of the Norwich & District Association of Estate Agents, claims Purplebricks and its imitators within the online market ‘have failed’ because they are unable to offer the expertise vendors want when deciding on who to instruct.“When selling one’s biggest financial asset, most sellers want to employ a fair degree of expertise and the truth is that £899 doesn’t buy much expertise,” he says, referring to Purplebricks’ current fixed fee for its service.Martyn Baum (left), who runs seven-branch Norfolk estate agency Arnolds-Keys, claims online and hybrid agencies have struggled because they only concentrate on a small section of the house buying and selling process, namely the online marketing.“People need help and guidance when selling what for most is their largest asset,” he says. “The hard work really begins once an offer has been agreed between a seller and buyer.“Many online agents just do not offer this service. The issues that Purplebricks are experiencing come down to the missing parts of estate agency that they just don’t cover rather than the ones they do.”But Baum also admits that online agents have helped introduce better ‘disruption’ technology and digital customer communication software into the industry.Nick Taylor is also MD of independent estate agency Hadley Taylor. Read more about estate agents in Norwich.Norwich & District Association of Estate Agents Purplebricks hybrid estate agents Nick Taylor Norwich July 8, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Purplebricks problems: ‘£899 doesn’t buy much expertise and most vendors know that’ previous nextAgencies & PeoplePurplebricks problems: ‘£899 doesn’t buy much expertise and most vendors know that’Regional estate agency association piles into hybrid agency, blaming its US withdrawal last week on basic failing within its service offering.Nigel Lewis8th July 201906,863 Viewslast_img read more