Why and How Dell Supports Gaming

first_imgI owe Dell an extra seven minutes of time on the work clock.That’s because while I was working on this blog post I found myself watching a video of an old friend and his daughter playing each other in “Street Fighter” on YouTube. That now makes me one of 500 million viewers who watch online gaming content, according to research firm Newzoo.“The games sector continues to be bigger than consumer spending on cinema box office, DVD and Blu-ray disc sales and rentals, online video services, physical music and streaming music services combined,” said industry analyst Piers Harding-Rolls of HIS Markit.Yes, gaming has gone far beyond the basement, and Dell is ready to support the industry’s growth in many ways. From delivering the hardware needed to create the games, to the PCs on which you play them, to sponsorship of eSports leagues and professional gamers that bring the gameplay to even larger audiences.Most gamers already know about our Alienware line. Twenty years of gaming experience pioneering specialty high-performance gaming PCs unrivaled in their engineering and innovation, has made Alienware a leading gaming brand that caters to gamers wanting a high-performance, premium PC gaming rig.We’ve also just refreshed our entire Alienware notebook lineup and continue to push the limits when it comes to performance.&nbsp;</p><p>But, there are many out there who want a box that can hit 1080p, 30-60 frames per second, at a lower price point. Dell leveraged our deep understanding of PC gaming to create a system that retains all the great features of a Dell laptop backed by premium service and support while still being able to easily handle the latest gaming titles all at an affordable price. That’s why we were so excited to launch our new Inspiron 15 Gaming laptop that gives gamers a $799 system ready to play the latest games straight out of the box.“We’ve selected the components [of the new Inspiron 15], so you have a 1050 or a 1050TI, i5 and i7 quad cores. We’ve built the thermal solution so it’s built around the max capacity of those components. It’s what you would expect from a real gaming box,” Bryan de Zayas, director of game strategy at Dell told VentureBeat at #ces2017. “It takes in air from the bottom and expels it out the back. It’s all built around the thermal solution, versus just putting parts into a box with the cheapest thermals and being done with it.”As Trusted Reviews noted, rather than striving to be thin – like many of the laptops recently on display at CES— we’ve chosen to stuff this system with dual fans, oversized pipes and heat exchangers, as well as two speakers and a subwoofer.Since I’m not the target audience for it, I reached out to a couple of gamers I know well — my nephews — to see what their reaction was to the new Insprion 15 Gaming laptop. As a college student and a recent college graduate, their budgets are understandably limited, so they definitely liked the price tag. I sent them the product details via Facebook Messenger and heard back almost immediately.“I’m really impressed with this system. For $800 I think it’s fairly and competitively priced, too,” said Josh Pevehouse, who isn’t a fan of bulky or weirdly shaped systems. “The Inspiron 15 looks like a normal laptop, and since it weighs only 5.5 pounds it’s actually portable.”“My laptop I’m using now weighs 8 – 10 pounds and it couldn’t even compare to the specs on this,” Jake Pevehouse noted. He also likes that it can game without necessarily looking like it. “Esthetically it is nice and plain which will appeal to consumers that don’t necessarily want to broadcast that they carry a gaming laptop for everyday use.”I promise I didn’t coach them on those comments, but they were both quick to volunteer to test drive and review the system. Unfortunately for them, my role here at Dell doesn’t mean I have access to a couple of extra systems I could loan them. But, the one still in college is eligible for our student discount, making this laptop an even better deal![UPDATE 3/2/17: In case you’re interested in hearing more about the Inspiron 15 Gaming laptop’s performance, here’s a review that just came out from Linus Tech Tips.]&nbsp;</p><p>last_img read more

Data Protection Complexity – The Enemy of Innovation

first_imgFew would argue that organizations are becoming increasingly dependent on data to fuel innovation, drive new revenue streams and provide deep insight into the needs of their customers, partners and stakeholders. Yet despite the increased investments to safeguard data and keep mission-critical application services highly available across multi-cloud environments, we are witnessing a steady uptick in application downtime and data loss across organizations of all sizes. This is resulting in lost revenue, lost employee productivity and lost opportunities.According to the 2020 Global Data Protection Index (GDPI) snapshot survey, 82 percent of the respondents reported experiencing a disruptive event in the past 12 months – meaning they experienced downtime, data loss or both – up from 76 percent in the 2019 GDPI survey. The average annual costs of data loss in this 12-month period exceeded $1M, slightly higher from the year prior, while the costs of downtime surged by 54 percent, $810k in 2019 vs $520k in 2018.What’s behind this trend of persistent digital disruption? Certainly, the ongoing proliferation of data and application services across edge locations, core data center and multi-cloud environments is making it very challenging for IT organizations to ensure data is continuously protected, compliant and secure.Compounding IT complexity is the continued evolution of application services themselves. Organizations are moving toward faster, more agile ways of deploying applications to market – containers, SaaS and cloud-native applications are altering the dynamics of how data is protected.Likewise, distributed edge technologies like IoT are driving unprecedented data volumes as smart cities, autonomous vehicles, medical devices and sensors of virtually every kind imaginable are capturing troves of information across the digital landscape. In the not-so-distant future, there will be more data residing in edge locations than in all of the public clouds combined – placing inordinate strains on data protection infrastructure and IT teams to efficiently manage, protect and secure this information.To illustrate how data protection complexity can have an outsized impact on downtime, data loss and their associated costs, consider the following data points from the GDPI research:Eighty percent of the survey respondents reported they were using solutions from multiple data protection vendors. The irony is that these organizations are likely investing more in time, money and staffing resources to protect their data and applications, yet their annual data loss and downtime costs are significantly higher than organizations working with a single data protection vendor.Moreover, the majority of respondents indicated a lack of confidence in their solutions to help them recover data following a cyber-attack, adhere to compliance regulations, meet application service levels and prepare them for future data protection business requirements. It’s no surprise, then, that two-thirds of organizations are concerned that they will continue to experience disruption over the next 12 months.To combat data protection complexity, minimize disruption and mitigate the risk of data loss and downtime, organizations need simple, reliable, efficient, scalable and more automated solutions for protecting applications and data regardless of the platform (physical, virtual, containers, cloud-native, SaaS) or of the environments that workloads are deployed into (edge, core, multi-cloud).These solutions also need to help organizations ensure compliance and enhance data security across hybrid, multi-cloud . And they need to provide the global scale that organizations need as their application workloads and data volumes exponentially increase in the coming years.By delivering a deep portfolio of data protection solutions that address the need for traditional and modern workloads across edge, core and multi-cloud environments, Dell Technologies provides proven and modern data protection that delivers simplified, efficient, and reliable protection and recovery of applications and data, while ensuring compliance and mitigating the risks of data loss through our integrated cyber resiliency capabilities.Our industry-leading data protection software and integrated data protection appliances are leveraged by our customers to protect critical data assets on-premises and in the cloud. Today, for example, we are protecting over 2.7 exabytes of data for over 1,000 customers in the public cloud.¹And we continue to double down on our investments in data protection to deliver the most innovative data protection solutions available in the market. Recently we announced the support for protecting Kubernetes containers on PowerProtect Data Manager, enabling our customers to accelerate innovation by seamlessly protecting critical data deployed in containers.And this is just the beginning. Our agile development engine is primed to release a steady stream of new data protection capabilities every quarter to enable our customers to protect and safeguard their critical data assets however and wherever they are deployed across edge, core and multi-cloud environments.As the industry leader in data protection software and integrated data protection appliances, Dell Technologies is committed to delivering the end-to-end, innovative data protection solutions our customers need to eliminate data protection complexity and break the cycle of digital disruption to help them transform now and well into the future.¹ Based on Dell analysis, February 2020last_img read more

Regulator says Australia must address Google ad dominance

first_imgCANBERRA, Australia (AP) — Australia’s competition watchdog says a lack of competition for Google and a lack of transparency in the digital advertising supply chain need to be addressed because they are impacting publishers, advertisers and consumers. The Australian Competition and Consumer Commission released an interim report on its inquiry into the Google-dominated digital advertising services industry in Australia. Commission Chair Rod Sims says there’s a real lack of choice in the industry and Google often is acting on behalf of both publishers and advertisers for the same ad sale while selling its own ad inventory. A lawsuit in several U.S. states alleges Google engaged in anti-competitive conduct in online advertising and used its monopolistic power to control the prices and eliminate competition.last_img read more

Search is on for new leaders in journalism’s upper echelons

first_imgNEW YORK (AP) — A changing of the guard is afoot for journalism’s leaders. The announced retirement of editor Marty Baron at The Washington Post and ABC News President James Goldston’s exit add to the vacancy list for top newsroom jobs. The Los Angeles Times and Reuters are also looking for new leaders, CNN’s chief is considering his future and The New York Times is likely to have a new editor within the next two years. The changeover will test the industry’s commitment to diversity in management. The new jobs will also require executives be nimble enough to react to an industry that continues to rapidly change.last_img