Starwood is moving and shaking – its brand and its executives

first_imgStarwood is moving and shaking – its brand and its executives. The hotels and resorts company announced today sweeping changes in its senior team as it moves to drive its global brand.“I look forward to working with our new Global Brand Leaders as we sharpen the focus on Starwood’s unique and desired brands,” said Starwood’s CEO Adam Aron, commenting on the announcement.Starwood Hotels & Resorts Worldwide, Inc. said the moves build upon its legacy of brand innovation and demonstrate the company’s commitment to creating unique and compelling experiences for guests across its 10 distinct brands.“Our brands are the heart and soul of Starwood,” said Aron. “Starwood’s reputation for brand innovation is legendary and a key reason we have been able to drive growth. We are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world.”To lead this effort, Starwood has appointed John Peyton to the new role of Senior Vice President, Brands and Shared Services. Peyton, who most recently led the company’s Global Initiatives team, will combine his expertise in global operations and brand building to drive innovation and ensure Starwood’s 10 brands remain crisp in the eyes of guests, customers and developers. During his 15-year tenure at Starwood, Peyton has held a number of senior operations and marketing positions, and in 2005, he led a significant brand positioning effort for Starwood, called Building World Class Brands – a defining moment in the company’s evolution as a brand powerhouse. In his new role, Peyton will also oversee food and beverage, revenue management and Starwood’s integration strategy for Design Hotels. He will report directly to Aron.Starwood Looks to Strong Bench of Talent for Leadership across Its 10 BrandsSource = Starwood Hotels & Resortslast_img

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