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Metrics to Help Generate Powerful Sales Leads

first_imgCertain metrics are capable of producing sales-altering results when tracked religiously. Do you know which metrics fit this bill? If you don’t, a recent post by Vince Koehler on Sales Benchmark Index may be able to help.Koehler identifies a handful of high-potential metrics that can drastically improve lead quality and outcomes. The first group can be considered demand generation acquisition metrics. These monitor acquisition rates and subsequent data. The next group is lead management conversion metrics. This type of metric will show a company exactly how leads are faring, where leads may be weak and other information. For more metrics to help generate powerful sales leads, read the full article by Koehler.Related content from OpenView:Yes, sales metrics are vital for sales success. No, not every metric is created equal. Read this post from OpenView to find out what separates good from bad sales metrics. The stage of your company should also be a consideration before choosing which metrics to monitor. Read this post for a roundtable discussion to find out which sales metrics young companies should follow.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more