In a joint message, Secretary-General Ban Ki-moon, the Director-General of the UN Educational Scientific and Cultural Organization (UNESCO), Irina Bokova, and the UN High Commissioner for Human Rights, Zeid Ra’ad Al Hussein, observed that quality journalism “enables citizens to make informed decisions about their society’s development” while also working “to expose injustice, corruption, and the abuse of power.”“For peace to be lasting and development to be sustainable, human rights must be respected,” the UN officials affirmed in their statement. “Everyone must be free to seek, receive and impart knowledge and information on all media, online and offline.”World Press Freedom Day, which was established by the UN General Assembly and is celebrated annually on 3 May, is designated by UNESCO as an opportunity to celebrate worldwide the fundamental principles of press freedom; assess the state of press freedom throughout the world; defend the media from attacks on their independence; and pay tribute to journalists who have lost their lives in the line of duty. This year’s theme – ‘Let Journalism Thrive!’– is a three-pronged message that advocates for quality journalism, the tackling of gender imbalances in media, and digital safety.Ahead of the 2015 observance of the Day, UNESCO, the United Nations agency mandated to promote and protect press freedom worldwide, named renowned journalist and CNN correspondent Christiane Amanpour as its Goodwill Ambassador for Freedom of Expression and Journalist Safety.“We need every voice to speak out and be heard – especially those of women,” the UN officials’ statement continued. “Twenty years after the Beijing Declaration and Platform for Action, women remain underrepresented throughout the media, at decision-making level but also in the coverage of issues.”“We cannot let this stand,” they added. “Men and women must participate equally in making and sharing the news.”At the same time, Mr. Ban, Ms. Bokova, and Mr. Zeid underscored the troubling scenario of violence and insecurity in which thousands of journalists operate in every day, noting that at least one journalist is killed each week in both conflict and non-conflict zones.“Journalism must be able to thrive, in an enabling environment in which they can work independently and without undue interference and in conditions of safety,” the statement declared. “This is our message today, to let journalism thrive!”In a separate message, Mr. Ban said that around the globe, journalists are attacked every day as they try to carry out their work. In the last year alone, 61 journalists were killed. Many more languish in jails without charges or any sign of due process, the victims of governments and others that prohibit free inquiry and use the power of the state to intimidate the press.“As we mark World Press Freedom Day this year, let us honour the memory of those who lost their lives, and intensify our efforts to uphold the fundamental human right to freedom of expression and press freedom,” said the Secretary-General, adding that this year’s theme emphasizes the importance of ensuring a free and pluralistic media against the backdrop of a fast-paced and ever-changing digital world.Digital technology has been exploited to spread hate speech or incite violence, but it is also a force for good, bringing people together in a global conversation about how to build a better world. In particular, digital technology can have a positive impact as leaders strive this year to formulate an ambitious agenda to advance sustainable development for years to come. However digital journalists and bloggers are also facing retribution and curbs on their freedom to report, he said.“Thriving journalism – whether in digital or more traditional form – must be anchored in quality reporting and information dissemination to all segments of society. Women play a critical, yet far too neglected, role in in today’s media landscape,” said the UN chief, calling on all governments, societies and individuals to uphold the principles put forward by Member States on the need for the free exchange of information and ideas, both within and among nations.“We must commit to ensure that the safety and human rights of journalists are protected, independent of the political, socio-economic or cultural pressures that may threaten, impede or deter their freedom to keep the world informed,” he declared.